According to Milk Road, Trump Media Group has officially announced it will implement a Bitcoin reserve strategy, echoing Michael Saylor’s approach at MicroStrategy (source: Milk Road Twitter, May 27, 2025). This development marks a significant milestone in the rise of corporate crypto treasuries, as more firms look to diversify reserves with BTC. Traders should note that this trend could increase institutional demand for Bitcoin, potentially driving price volatility and impacting crypto market sentiment. The move reinforces Bitcoin’s role as a strategic treasury asset and could lead to increased crypto adoption among listed companies.

According to Eric Balchunas, companies planning to build a Bitcoin reserve can efficiently accumulate BTC by accepting it as payment, which not only grows their crypto treasury but also drives incremental sales from Bitcoin enthusiasts who prefer vendors accepting BTC. This approach can influence trading strategies by highlighting potential demand shifts toward businesses integrating Bitcoin payments, possibly impacting BTC liquidity and market flow. Source: Eric Balchunas via Twitter (May 16, 2025).